Making video a conversation.
Designing video replies for React, a new way to join the conversation on Dailymotion, alongside a simpler recording experience as video creation opened to all users.
Date
2022-2023
My role
Product designer
Scope
Feature design · UX/UI · Prototyping · User testing
CONDENSED 1-MINUTE READ
The challenge
Make recording and sharing a video reply approachable, while simplifying video creation for a wider audience within technical and moderation constraints.
My role
Product Designer working with product and engineering teams to define React’s core experience, explore feasible interactions and integrate the feature into Dailymotion’s new visual identity.
What I did
Interviewed Gen Z users to understand their video habits, motivations and needs. Simplified the video recording flow as access expanded to all users, designed React interactions and built prototypes for five moderated user tests.
Outcome
An initial version of React delivered for development, supported by user research, tested prototypes and UI specifications.
CHALLENGE
How do you turn a reaction into participation?
01
Make replying to a video easy to understand and use
02
Simplify video recording as creation opens to all users
03
Define a feasible first version with product and engineering teams
PRODUCT FRAMING & PRIORISATION
Turning shared ideas into product priorities
I facilitated workshops with Europe 1 stakeholders to surface needs, explore concepts and build a shared product direction. Together, we organised opportunities around content discovery, clearer content relationships and playback continuity.
A value–complexity matrix helped us discuss trade-offs and prioritise features, while mapping user activities to functionality helped define the scope of the first release.
User research
Understanding how listeners make sense of content
Questionnaires explored listeners’ interests.
Card sorting helped us understand how they grouped content and interpreted labels such as “show”, “episode”, “podcast”, “replay” and “live”.Preference testing between two mid-fidelity screens also provided feedback on alternative design directions.
Together, these methods brought a user perspective to product discussions. Findings informed naming and content organisation, alongside product direction and stakeholder priorities shaping the app’s navigation and homepage.
Playback continuity
Keep listening. Keep exploring.
The player was designed as a persistent layer, keeping playback accessible as users explore the app. Content pages provide entry points into playback, while minimised and full-screen states let users move between browsing and media controls.
Listeners can switch between audio and video when both are available, bringing listening and watching into the same experience.Time-shifting also lets them pause and resume live radio.
OUTCOMES
The initial design was delivered for development before my involvement ended. Further iterations followed, so the work shown here reflects my contribution rather than the final published experience.
Clearer ways to participate
Recorded video replies give viewers space to express their perspective in their own voice and become part of the conversation.
A simpler recording experience
A simpler recording flow makes video creation more approachable as access expands to all users.
A concrete foundation for development
Documented flows, tested prototypes and UI specifications give product and engineering teams a shared reference for implementation and future iterations.
Making video a conversation.
Designing video replies for React, a new way to join the conversation on Dailymotion, alongside a simpler recording experience as video creation opened to all users.
Date
2022-2023
My role
Product designer
Scope
Feature design · UX/UI · Prototyping · User testing
CONDENSED 1-MINUTE READ
The challenge
Make recording and sharing a video reply approachable, while simplifying video creation for a wider audience within technical and moderation constraints.
My role
Product Designer working with product and engineering teams to define React’s core experience, explore feasible interactions and integrate the feature into Dailymotion’s new visual identity.
What I did
Interviewed Gen Z users to understand their video habits, motivations and needs. Simplified the video recording flow as access expanded to all users, designed React interactions and built prototypes for five moderated user tests.
Outcome
An initial version of React delivered for development, supported by user research, tested prototypes and UI specifications.
SOLUTIONS
Opening up the conversation
Photography became a structural element of the experience, shaping hierarchy, rhythm and storytelling rather than simply illustrating content.
Large photographic openings and varied image formats give stories different levels of prominence, balancing immersive moments with denser editorial layouts.
CHALLENGE
How do you turn a reaction into participation?
01
Make replying to a video easy to understand and use
02
Simplify video recording as creation opens to all users
03
Define a feasible first version with product and engineering teams
RESAERCH & FEATURE FRAMING
Photography first
Giving images the space they deserve
Photography became a structural element of the experience, shaping hierarchy, rhythm and storytelling rather than simply illustrating content.
Large photographic openings and varied image formats give stories different levels of prominence, balancing immersive moments with denser editorial layouts.
SOLUTIONS
Photography first
Giving images the space they deserve
Photography became a structural element of the experience, shaping hierarchy, rhythm and storytelling rather than simply illustrating content.
Large photographic openings and varied image formats give stories different levels of prominence, balancing immersive moments with denser editorial layouts.
FINAL EXPERIENCE
From quick reactions to video creation
The video reply flow lets viewers respond to content by recording directly in the app. Alongside this experience, I simplified the broader recording flow to support video creation as access expanded to all users.
The delivered designs incorporated Dailymotion’s new visual identity, with UI states and interaction specifications prepared for development.
OUTCOMES
The initial design was delivered for development before my involvement ended. Further iterations followed, so the work shown here reflects my contribution rather than the final published experience.
Clearer ways to participate
Recorded video replies give viewers space to express their perspective in their own voice and become part of the conversation.
A simpler recording experience
A simpler recording flow makes video creation more approachable as access expands to all users.
A concrete foundation for development
Documented flows, tested prototypes and UI specifications give product and engineering teams a shared reference for implementation and future iterations.
Get in touch 👋
CONTACT
(+33) 6 11 12 13 64
anthony@luccini-cots.com
LOCATION
PARIS, FRANCE
Making video a conversation.
Designing video replies for React, a new way to join the conversation on Dailymotion, alongside a simpler recording experience as video creation opened to all users.
Date
2022-2023
My role
Product designer
Scope
Feature design · UX/UI · Prototyping · User testing
CONDENSED 1-MINUTE READ
The challenge
Make recording and sharing a video reply approachable, while simplifying video creation for a wider audience within technical and moderation constraints.
My role
Product Designer working with product and engineering teams to define React’s core experience, explore feasible interactions and integrate the feature into Dailymotion’s new visual identity.
What I did
Interviewed Gen Z users to understand their video habits, motivations and needs. Simplified the video recording flow as access expanded to all users, designed React interactions and built prototypes for five moderated user tests.
Outcome
An initial version of React delivered for development, supported by user research, tested prototypes and UI specifications.
CONTEXT
Opening up the conversation
As Dailymotion refreshed its brand and product experience, the team was exploring new ways to encourage participation around video.
React introduced emoji reactions and recorded video replies as complementary forms of expression. This case study focuses on my work on video replies and the broader recording flow, within a feature developed collaboratively across the design team.
CHALLENGE
How do you turn a reaction into participation?
01
Make replying to a video easy to understand and use
02
Simplify video recording as creation opens to all users
03
Define a feasible first version with product and engineering teams
RESAERCH & FEATURE FRAMING
Understanding viewing habits and exploring participation
I interviewed Gen Z users to explore how they consumed video across apps, what motivated them and what they needed from these experiences. Alongside this research, I benchmarked video and social platforms to examine recording, reaction and sharing patterns.
Working with product and engineering teams, I explored how React and the broader recording flow could fit within Dailymotion’s evolving experience, taking technical and moderation constraints into account.
PROTYPING & USER TESTING
Making interactions tangible
I mapped the recording and reaction flows, using early interface concepts to discuss steps, states and technical feasibility with product and engineering teams.
Interactive ProtoPie prototypes then brought the proposed experience to life for five moderated user tests, allowing us to observe how participants understood and navigated the interactions before development.
FINAL EXPERIENCE
From quick reactions to video creation
The video reply flow lets viewers respond to content by recording directly in the app. Alongside this experience, I simplified the broader recording flow to support video creation as access expanded to all users.
The delivered designs incorporated Dailymotion’s new visual identity, with UI states and interaction specifications prepared for development.
OUTCOMES
The initial design was delivered for development before my involvement ended. Further iterations followed, so the work shown here reflects my contribution rather than the final published experience.
Clearer ways to participate
Recorded video replies give viewers space to express their perspective in their own voice and become part of the conversation.
A simpler recording experience
A simpler recording flow makes video creation more approachable as access expands to all users.
A concrete foundation for development
Documented flows, tested prototypes and UI specifications give product and engineering teams a shared reference for implementation and future iterations.
Get in touch 👋
CONTACT
(+33) 6 11 12 13 64
anthony@luccini-cots.com
LOCATION
PARIS, FRANCE